Promomedia, in collaboration with Duracell and Procter &Gamble, worked hard on developing the visual component of a great advertising campaign. The campaign lasted all summer, and many participants received stylish and pleasant prizes.
There was developed the basic visual style, in line with the requirements of the brand. The result was a quite pleasing picture.
The main visual was reproduced and integrated into different media - banners, flyers, posters.
The sales points from the shops of the country have been specially branded.
There have been elaborated special prizes, stylized as brand products.
According to the results of the campaign, over 200 valuable gifts have been awarded.