P&G identifies in-store as the most important moment in their consumers’ path to purchase. They call it the “first moment of truth,” when majority of purchase decisions are made.
For this reason, at Promomedia, we launched the project "Children Universe", aimed to draw customer attention to the product diversity, and allow the elements of Pampers brand to speak for themselves. The pleasant and attractive in store environment, was conceived to create a brand affinity, and influence customers at emotional level.
